5th Avenue (candy)

5th Avenue
A 5th Avenue bar broken in half showing the peanut butter center.
A candy bar with layers of crunchy peanut butter covered in milk chocolate
Product typeChocolate Bar
OwnerThe Hershey Company
Produced byThe Hershey Company
CountryUnited States
Introduced1936; 88 years ago (1936)
MarketsUnited States
Previous ownersLuden's
Tagline
  • "It'll Make You Go Crunch"
  • "More Bunches of Crunches"
  • "The Right Taste, at the Right Time"
  • "It's Everything It's Cracked Up to Be"[citation needed]
Websitehersheyland.com/5th-avenue

The 5th Avenue is a candy bar introduced in 1936, consisting of peanut butter crunch layers enrobed in chocolate.[1] It is currently produced and marketed by The Hershey Company.[2]

The bar is similar to the Clark Bar which was first produced in Pittsburgh in 1917 by the D.L. Clark Company, now produced by the Boyer Candy Company of Altoona, Pennsylvania. It is also similar in composition to the Butterfinger candy bar,[3] first developed and manufactured by Curtiss Candy Company, later manufactured by successors including Nestlé and Ferrara.

  1. ^ "5th Avenue Candy Bar". The Old Time Candy Company.
  2. ^ "5th Avenue Candy Bar". Hershey's. Archived from the original on 2011-10-14. Retrieved 2011-11-01.
  3. ^ "Butterfinger". Nestlé USA. Retrieved July 14, 2016.