85% Proof | ||||
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Studio album by | ||||
Released | 25 May 2015 | |||
Length | 36:02 | |||
Label | Island | |||
Producer | ||||
Will Young chronology | ||||
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Singles from 85% Proof | ||||
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85% Proof is the sixth studio album by English recording artist Will Young. It was released by Island Records on 25 May 2015, in the United Kingdom. It is Young's first album since signing a new recording contract with Island Records in 2012, and his first studio album since Echoes in 2011. Inspired by experiences in the time between 2011 and 2014, 85% Proof is about challenges in Young's life: accepting himself, forgetting sadness, and living happily. The themes of the songs vary; while some are light, others are dark. The album is produced by Jim Eliot, who has worked with Young on his previous album, and Mimi Stilwell of Kish Mauve band, whom Young always works with.[2] The writing process for the album lasted only 10 days, and the first songs were approved by the chief executive of the record company.
85% Proof debuted at number one on the UK Albums Chart with total sales of 21,321 copies in its first week, becoming Young's fourth number-one studio album. In Scotland, the album debuted at number two on the Scottish Albums Chart. Upon its release, 85% Proof received mostly positive reviews from music critics.
Four singles were released from the album. The first one single, "Love Revolution", premiered on British national radio on 27 March 2015. "Thank You" was released as the second single on 24 July 2015. The third, "Joy", was issued on 20 August 2015, and the final single, a cover of Jackie DeShannon's "What the World Needs Now Is Love", came out on 27 November 2015.
Young embarked on a 22-date tour called Love Revolution on 29 October 2015 to support the album. 85% Proof was re-released on 20 November 2015.[3]