A. V. Meiyappan

A. V. Meiyappan
A. V. Meiyappa Chettiar
Born
Avichi Meiyappa Chettiar

(1907-07-28)28 July 1907
Karaikudi, Madras Presidency, British India
Died12 August 1979(1979-08-12) (aged 72)
Madras, Tamil Nadu, India
Occupations
Years active1934–1973
Spouses
  • Alamelu Meiyappan
  • Rajeswari Meiyappan[1]
ChildrenM. Palaniappan
Lakshmi
Valli
Saraswathi Valliappan
Muthu
Rukmani
M. Murugan
M. Kumaran
M. Saravanan
M. Balasubramanian
Meena Veerappan.

Avichi Meiyappa Chettiar (28 July 1907 – 12 August 1979), also known as A. V. Meiyappan, A. V. Meiyappa Chettiar or AVM, was an Indian film producer, film director and screenwriter who established AVM Productions in Vadapalani, Chennai. He is widely regarded as one of the pioneers of Tamil cinema,[2] and one of three movie moguls of the South Indian film industry along with S. S. Vasan and L. V. Prasad.[3] His production company AVM Productions is the only production company in Kollywood (Tamil film industry) to run successfully for five decades and three generations.

AVM was born in Karaikudi in a well-to-do Nagarathar family. He moved to Chennai (then known as Madras) at an early age and established Saraswathi Stores which sold gramophone records. Subsequently, he entered the film industry and started directing his own films. After some initial setbacks, AVM delivered a string of hits in the early 1940s. Following the immense success of his 1947 film Nam Iruvar, AVM moved to film production and established AVM Productions in Chennai, first at Santhome and then at Kodambakkam. In 1951, AVM entered the Hindi film industry with the film Bahar starring Vyjayanthimala. By the time he died in 1979, he had produced 167 films.

Notable films produced by AVM Productions are Vazhkai, Bahar, Parasakthi, Hum Panchhi Ek Daal Ke, Bhookailas, Kalathur Kannamma, Server Sundaram and Major Chandrakanth. AVM also directed a number of films in the 1930s and 1940s, the notable ones being Alli Arjuna, Bhookailas, Sabapathy, Sri Valli and Nam Iruvar.

  1. ^ Cite error: The named reference centenary_bio was invoked but never defined (see the help page).
  2. ^ Guy, Randor (28 July 2006). "AVM, the adventurer". The Hindu. Archived from the original on 23 May 2008. Retrieved 13 April 2008.
  3. ^ "The Stamp of Honour". The Hindu: Friday Review. 10 July 2000. Archived from the original on 7 March 2008. Retrieved 13 April 2008.{{cite news}}: CS1 maint: unfit URL (link)