A Good African Story

A Good African Story: How a Small Company Built a Global Coffee Brand
First edition
AuthorAndrew Rugasira
LanguageEnglish
PublisherThe Bodley Head
Publication date
2013
Publication placeUganda
Media typePrint (hardback and paperback)
Pages254
ISBN9781847922076

A Good African Story: How a Small Company Built a Global Coffee Brand is a 2013 book by the Ugandan businessman Andrew Rugasira.[1][2][3] It is a story of "Good African coffee" from inception to becoming the first African company to have its products listed in supermarkets in the United Kingdom. It shows the trials and obstacles Rugasira faced, his journey in South Africa and his history as a businessman. It is an analysis of doing business in Africa and challenges businessmen, especially in Uganda, face to succeed.[4][5]

  1. ^ "Book review – A Good African Story". Retrieved 3 February 2015.
  2. ^ "A Good African Story – How a small company built a global coffee brand". Retrieved 3 February 2015.
  3. ^ Tim Adams (17 February 2013). "Andrew Rugasira: can coffee transform lives in Africa?". The Observer. Retrieved 3 February 2015.
  4. ^ "A Good African Story: How a Small Company Built a Global Coffee Brand". Publishers Weekly. 14 April 2014. Retrieved 3 February 2015.
  5. ^ "Book review – A business full of beans". Archived from the original on 28 January 2015. Retrieved 3 February 2015.