Author | Andrew Rugasira |
---|---|
Language | English |
Publisher | The Bodley Head |
Publication date | 2013 |
Publication place | Uganda |
Media type | Print (hardback and paperback) |
Pages | 254 |
ISBN | 9781847922076 |
A Good African Story: How a Small Company Built a Global Coffee Brand is a 2013 book by the Ugandan businessman Andrew Rugasira.[1][2][3] It is a story of "Good African coffee" from inception to becoming the first African company to have its products listed in supermarkets in the United Kingdom. It shows the trials and obstacles Rugasira faced, his journey in South Africa and his history as a businessman. It is an analysis of doing business in Africa and challenges businessmen, especially in Uganda, face to succeed.[4][5]