Academic standards are the benchmarks of quality and excellence in education such as the rigour of curricula and the difficulty of examinations.[1] The creation of universal academic standards requires agreement on rubrics, criteria or other systems of coding academic achievement.[2] At colleges and universities, faculty are under increasing pressure from administrators to award students good marks and grades without regard for those students' actual abilities, both to keep those students in school paying tuition and to boost the schools' graduation rates. Students often use course evaluations to criticize any instructor who they feel has been making the course too difficult, even if an objective evaluation would show that the course has been too easy.[3][4][5] It is very difficult to find a direct correlation between the quality of the course and the outcome of the course evaluations.[6]