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Type of site | Private |
|---|---|
| Headquarters | Irvine, California |
| Key people | Noah Kerner (CEO) |
| Industry | Financial services |
| Products | Investment management, investment portfolios, stock portfolios, stock trading |
| URL | www |
| Launched | 2012 |
Acorns is an American financial technology and financial services company based in Irvine, California, that specializes in micro-investing and robo advice. According to Fortune's Impact 20 list for the year 2020, Acorns had 8.2 million customers. In 2022, their total assets under management[1] exceeded $6.2 billion.
Micro-investing is a type of investment strategy that is designed to make investing regular, accessible and affordable, especially for those who may not have a lot of money to invest or who are new to investing.[2][3]
- ^ "SEC Form ADV: Acorns, Item 5 - Regulatory Assets Under Management" (PDF). SEC. 2022. Retrieved May 9, 2023.
- ^ "The Innovators – Meet the 65 Companies and Their Owners Who Have Conjured Up the Latest Wave of Products, Services, and Technologies". money.cnn.com. May 1, 2001. Retrieved 2023-04-20.
- ^ Lucchetti, Aaron. "E-Tailers Allow Buyers to Add Fund Investments to Carts". WSJ. Retrieved 2023-04-20.