Admiral Sportswear

Admiral
Product typeSportswear Apparel Sports Equipment
OwnerAdmiral Sportswear Ltd.[1]
CountryEngland
MarketsWorldwide
Previous ownersCook and Hurst (1914)
Tagline"Worn by Champions"
Websiteadmiralsports.com
Company
Founded1914; 110 years ago (1914)
by Cook & Hurst Ltd.[2]
HeadquartersAltrincham,
Manchester

Admiral is an English sportswear brand, with a manufacturing emphasis on clothing for association football. Founded in 1914 in Leicester, Admiral is one of the oldest sports brands in the UK and was originally an undergarment brand but switched to the manufacture of apparel for sports that have included cricket, cycling and athletics, as well as football. The Admiral logo was formally registered with the trademark office on 6 September 1922. The company reached the peak of its success in the 1970s, 1980s and early 1990s through a series of football team sponsorships.

Some of the teams most notably sponsored by Admiral were the England national team, Leeds United, Manchester United, Wolverhampton Wanderers, Kerala Blasters and some teams of the now-defunct NASL.[3]

The Admiral brand was brought back to life by a Manchester firm established by a local entrepreneur,[4] "Admiral Sportswear Ltd.", which in 2011 acquired rights to manufacture and market footwear, clothing and accessories.[1]

  1. ^ a b Iconic Admiral sports brand to be revived by investors by Adam Jupp on The Manchester Evening News, 14 Mar 2011
  2. ^ Cite error: The named reference hist was invoked but never defined (see the help page).
  3. ^ Publicidad retro: el estilo Admiral Por Eugenio Palopoli on Arte y Sport, 24 Jul 2012
  4. ^ Admiral Sportswear to launch retro leisure range on The Manchester Evening News, 14 Feb 2012