Adolf Dassler | |
|---|---|
 Dassler at age 15, c. 1915 | |
| Born | 3 November 1900 |
| Died | 6 September 1978 (aged 77) Herzogenaurach, West Germany |
| Occupation | Founder of Adidas |
| Political party | Nazi Party (1933–1945) |
| Spouse(s) | Käthe (née Martz) (17 July 1917 – 31 December 1984) |
| Parent(s) | Christoph Dassler (father) Pauline Dassler (mother) |
| Relatives | Fritz Dassler (brother) Marie (sister) Rudolf Dassler (brother) Horst Dassler (son) Armin Dassler (nephew) |
Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor, member of the Nazi party and businessman who founded the German sportswear company Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma. Dassler was an innovator in athletic shoe design and one of the early promoters who obtained endorsements from athletes to drive sales of his products. As a result of his concepts, Adi Dassler built the largest manufacturer of sportswear and equipment. At the time of his death, Adidas had 17 factories and annual sales of one billion marks.[1]
- ^ "Gestorben: Adolf ('Adi') Dassler". Der Spiegel. 11 September 1978. Retrieved 26 July 2018.