Advanced Logic Research

Advanced Logic Research, Inc.
	Irvine headquarters in 1986
Company type	Public
Traded as	Nasdaq: AALR
Industry	Computers
Founded	1984; 40 years ago, in Irvine, California
Founder	Gene Lu
Defunct	June 19, 1997; 27 years ago
Fate	Acquired by Gateway, Inc.
Key people	Gene Lu (CEO); Ronald J. Sipkovich (CFO);
Number of employees	459 (1995)
Website	alr.com (archived)

Advanced Logic Research, Inc. (ALR), was an American computer company founded in 1984 in Irvine, California by Gene Lu. The company marketed IBM PC compatibles across that standard's evolution until 1997 when it was acquired by Gateway 2000.

ALR had a reputation for beating its larger competitors to market with compatibles featuring cutting-edge technologies. However, it struggled with brand recognition in the fiercely competitive market of low-end PCs in the mid-1990s. According to computer journalist and collector Michael Nadeau, "ALR's business strategy was to be the first to market with the latest and fastest possible PC-compatible designs", a strategy that "often succeeded".^[2]

^ Lawrence & Nee 1995, p. 399.
^ Nadeau 2002, p. 10.

[FOOTNOTELawrenceNee1995399-1] Lawrence & Nee 1995, p. 399.

[FOOTNOTENadeau200210-2] Nadeau 2002, p. 10.

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