 | |
| Formerly | $3.99 Car Rentals |
|---|---|
| Company type | Private |
| Industry | Car rental |
| Founded | 1963 in San Antonio, Texas, United States |
| Founders | Kenneth and Helen Walker |
| Headquarters | , United States |
Number of locations | 6 (2022) |
Area served | United States |
| Parent | Orlando Rentco LLC |
| Website | advantage |
Advantage Rent a Car is a privately held American car rental company headquartered in Orlando, Florida.
The company was founded in 1963 by Kenneth and Helen Walker as "$3.99 Car Rentals" and quickly expanded by purchasing several different car rental companies. In 1984, the various car rental brands were consolidated under the name Advantage Rent a Car. The Walker family sold the company in 2006, and by 2008, it was bankrupt. In 2009, the company was purchased out of bankruptcy court by The Hertz Corporation. Hertz was forced to divest the company in 2012 to secure regulatory approval of its acquisition of the Dollar Thrifty Automotive Group. The company changed hands between several private equity firms before going bankrupt again in May 2020. As of July 2020, the brand has been owned by Orlando Rentco LLC, and now operates just 6 locations.