Adventure Rock

Adventure Rock
Adventure Rock Logo
Developer(s)BBC
Larian Studios, through Vlaamse Radio- en Televisieomroep[2]
Publisher(s)BBC and Vlaamse Radio- en Televisieomroep
EngineMeqon Game Dynamics[2]
Platform(s)Windows
ReleaseApril 2008[1]
Genre(s)Adventure, educational
Mode(s)Single-player

Adventure Rock (previously known as CBBC World) was a virtual online world for children based on Ketnetkick,[2] and created by the BBC in association with Ketnet, owned and operated by the Vlaamse Radio- en Televisieomroep (VRT), Flanders' public broadcaster.[3] The game was originally aimed at the Belgian market, but was redeveloped for a UK audience of children aged between 6–12 years old.[4] The emphasis on the system was on safety and responsibility, with no chatrooms or the financial aspects available in other online worlds such as Linden Lab's Second Life.[5]

Controller of CBBC Richard Deverell said:[6]

[Adventure Rock] is a good example of the way we need to go. The thing that interests me is that children are at the vanguard. And that is where we are taking Children's BBC.

Adventure Rock was shut down in 2009 due to lack of popularity, updates and repairs.

  1. ^ "Virtual Worlds: An overview, and study of BBC Children's Adventure Rock" (PDF). BBC. BBC & University of Westminster: 5. 2009 – via London South Bank University. Adventure Rock launched in April 2008, and was the subject of a year long collaborative research study by the researchers which was completed in June 2008.
  2. ^ a b c Adventure Rock Credits, found within the game interface
  3. ^ "Adventure Rock". Lizzie Jackson. 30 November 2007. Archived from the original on 28 February 2008. Retrieved 6 March 2008.
  4. ^ "Epicentre Newsletter". Epicentre. Retrieved 2008-03-06. [dead link]
  5. ^ "BBC Launches Virtual World". Brisbane Times. 2007-10-09. Archived from the original on 11 February 2008. Retrieved 2008-03-06.
  6. ^ "BBC plans online children's world". BBC. 2007-01-23. Retrieved 2008-03-06.