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| Formation | 1924 |
|---|---|
| Legal status | Trade Association |
Region served | International |
Membership | 26[1] |
Chief Executive | Stephen Woodford[2] |
Key people | Keith Weed, President Philippa Brown, Chair |
The Advertising Association (AA) is a trade association representing advertisers, agencies, media and research services in the UK advertising industry. Its stated aim is to promote the “…role, rights and responsibilities of advertising and its impact on individuals, the economy and society".[3] Its chief executive is Stephen Woodford.
The organisation represents the advertising industry to the UK government, policy-makers and opinion-formers, presenting evidence-based information to influence government decision-making. It references the work of the advertising industry’s think tank, Credos, which produces research reports on UK advertising industry issues.
According to the Marketing Agencies Association (MAA), the Advertising Association is 'the only body that speaks for all sides of [the industry]'.[4]
In January 2019 the AA announced that UK ad spend in 2018 had risen 6.0% year-on-year, to £23.6bn.[5]
- ^ "Membership - Advertising Association". Archived from the original on 2010-07-23. Retrieved 2010-07-22.
- ^ "Campaign Magazine's A-list".
- ^ "Advertising Association | IAB UK". www.iabuk.com. Retrieved 2019-10-01.
- ^ "MAA - Advertising Association". Archived from the original on 2011-02-27. Retrieved 2011-01-21.
- ^ "AA/WARC: UK advertising spend reaches £23.6bn | IAB UK". www.iabuk.com. Retrieved 2019-05-02.