| Part of a series on |
| Pollution |
|---|
 |
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America),[1][2][3] letterbox drop[4][5] or letterboxing (Australia),[6] is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact.
Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, "pre-approved" credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis.[7]
- ^ "Direct mail", Merriam-Webster Online, 2008
- ^ "Junk mail", Merriam-Webster Online, 2008
- ^ "What is a Mail Shot? (with pictures)". Retrieved 7 November 2016.
- ^ "Letterbox Drops". Direct Mail Solutions. 5 December 2023. Retrieved 5 December 2023.
- ^ "Letterbox Drop Campaigns Made Simple". Letterbox Drops Australia. Retrieved 1 November 2020.
- ^ "Letterboxing". Letterboxing. Retrieved 1 November 2020.
- ^ "Canada Post – Unaddressed Admail". Archived from the original on 2008-02-20. Retrieved 2008-02-27.