 | |
| Product type | Confectionery |
|---|---|
| Owner | McCormick Foods Australia |
| Country | Australia |
| Introduced | 1927[1] |
| Markets | Australia |
| Tagline | "I like Aeroplane Jelly" |
| Website | AeroplaneJelly.com.au |
Aeroplane Jelly is a jelly brand in Australia created in 1927 by Bert Appleroth. Appleroth's backyard business, Traders Pty Ltd, became one of Australia's largest family-operated food manufacturers and was sold to McCormick Foods Australia, a subsidiary of United States corporation McCormick & Company, in 1995. Aeroplane Jelly is the market leader in Australia's jelly market, with over 18 million packets sold annually. Strawberry is the best-selling flavour.[2]
Aeroplane Jelly ran a successful advertising campaign featuring a jingle that has become part of Australian culture. It is one of Australia's longest-running jingles, recorded in 1937 featuring the voice of five-year-old Joy King. It was played on radio over 100 times per day in the 1940s. The jingle was added to the National Film and Sound Archive's Sounds of Australia registry in 2008.[3][4]
- ^ "About Us". Aeroplane Jelly. Retrieved 24 April 2013.
- ^ Cite error: The named reference
whistlingwas invoked but never defined (see the help page). - ^ "Sounds of Australia // National Film and Sound Archive, Australia". Nfsa.gov.au. Retrieved 24 April 2013.
- ^ "National Film and Sound Archive: Aeroplane Jelly on australianscreen online". Aso.gov.au. Retrieved 24 April 2013.