| Ala Modalaindi | |
|---|---|
 Promotional poster | |
| Directed by | Nandini Reddy |
| Written by | Nandini Reddy |
| Produced by | K. L. Damodar Prasad |
| Starring | Nani Nithya Menen Sneha Ullal |
| Cinematography | Arjun Jena |
| Edited by | Marthand K. Venkatesh |
| Music by | Kalyani Malik |
| Distributed by | Sri Ranjith Movies |
Release date |
|
Running time | 135 minutes |
| Country | India |
| Language | Telugu |
| Budget | ₹40 million[1] |
| Box office | est. ₹150 million[1] |
Ala Modalaindi (transl. 'That is how it started') is a 2011 Indian Telugu-language romantic comedy film written and directed by B. V. Nandini Reddy under the Sri Ranjith Movies banner. It stars Nani, Nithya Menen (in her Telugu debut) and Sneha Ullal with the music composed by Kalyani Malik. The film's cinematography is performed by Arjun Jena with editing by Marthand K. Venkatesh.
Released on 21 January 2011, the film opened to favorable reviews by critics and became a commercial success.[2][3] The film grossed ₹150 million (equivalent to ₹310 million or US$3.7 million in 2023) on a budget of ₹40 million (equivalent to ₹82 million or US$990,000 in 2023).[1] Reddy won the Nandi Award for Best First Film of a Director SIIMA Award for Best Debut Director – Telugu. The film is considered one of the "25 Greatest Telugu Films Of The Decade" by Film Companion.[4] The film is remade in Tamil as Yennamo Yedho (2014) and in Kannada as Bhale Jodi (2016).
- ^ a b c IANS (23 May 2013). "Camera rolls for 'Ala Modalaindi' Tamil remake". Business Standard India. Retrieved 6 September 2020.
- ^ "'Overwhelmed by response for Ala Modalaindi' – Rediff.com Movies". Rediff.com. 6 April 2011. Retrieved 17 September 2011.
- ^ "Ala Modalaindi reaches its 75-day run". The Times of India. 14 April 2011. Archived from the original on 14 June 2012. Retrieved 17 September 2011.
- ^ "25 Greatest Telugu Films Of The Decade | Film Companion". www.filmcompanion.in. Archived from the original on 17 October 2019. Retrieved 26 June 2021.