Industry | Consumer electronics |
---|---|
Founded | 1917 |
Founder | Alfred Balcombe |
Defunct | 2022 |
Headquarters | |
Owner | Sainsbury's |
Alba was a British consumer electronics brand used for budget electronics.[1]
Established in 1917, Alba acquired its rival Bush in 1988, and was bought by the Home Retail Group, the parent company of the retailer Argos in 2008, who in turn was taken over by J Sainsbury plc in 2016.[1] Products bearing the brand name were primarily sold at Argos, and to a lesser extent at Sainsbury's. The Alba brand was quietly dropped by Sainsbury's in 2022 and replaced by its more upmarket sister brand Bush, which has a similar history.[1][2]