Albert Lasker

Albert Lasker
Albert Lasker in the 1920s
Born
Albert Davis Lasker

May 1, 1880
DiedMay 30, 1952 (aged 72)
NationalityAmerican
OccupationAdvertising executive
Political partyRepublican
Spouse(s)Flora Warner (until her death)
Doris Kenyon
Mary Woodard Reinhardt
ChildrenMary Lasker Block
Edward Lasker
Frances Lasker Brody

Albert Davis Lasker (May 1, 1880 – May 30, 1952) was an American businessman who played a major role in shaping modern advertising.[1] He was raised in Galveston, Texas, where his father was the president of several banks. Moving to Chicago, he became a partner in the advertising firm of Lord & Thomas. He created and produced many successful ad campaigns. He made new use of radio, changing popular culture and appealing to consumers' psychology. A Republican, he designed new ways to advertise election campaigns, especially the Warren Harding campaign of 1920, and became a philanthropist.

  1. ^ "The Most Interesting Adman in the World: The Story of Albert Lasker". Under the Influence. CBC Radio. Retrieved November 27, 2019.