Aldus Corporation was an American software company best known for its pioneering desktop publishing software. PageMaker, the company's most well-known product, ushered in the modern era of desktop computers such as the Macintosh seeing widespread use in the publishing industry.[1]Paul Brainerd, the company's co-founder, coined the term desktop publishing to describe this paradigm.[2][3] The company also originated the Tag Image File Format (TIFF) file format, widely used in the digital graphics profession.[4][5][6]
Aldus was founded by Brainerd (who also served as chairman of the company's board), Jeremy Jaech, Mark Sundstrom, Mike Templeman, and Dave Walter.[7] It was founded in Seattle, in 1984 and was acquired by Adobe Systems a decade later.
^Stiff, Paul; Petra Cerne Oven (2004). "The Stafford papers". The optimism of modernity: recovering modern reasoning in typography. Art & Humanities Research Council. Retrieved September 30, 2022.