Other name(s) | Banjo |
---|---|
Breed | Golden Retriever and Irish Setter |
Sex | male |
Cause of death | Cancer |
Years active | 1984-1989 |
Known for | advertising mascot for Stroh's |
Alex the Dog was the advertising mascot for Stroh's beer in the 1980s and precursor to Budweiser's Spuds MacKenzie.[1] At the peak of his career, Alex appeared in parades, on Good Morning America, and the Today show. He even inspired a series of toys, posters, cologne, shampoo and hand lotion.[2] Hip-hop artist Tone Loc referenced Alex the Dog in his song "Funky Cold Medina".[3]
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