Allan Bell (born 26 July 1947) is a New Zealand academic and sociolinguistic researcher. He has written extensively on New Zealand English, language style, and media language. He is a founding co-editor of the international quarterly Journal of Sociolinguistics and is known for his theory of audience design. Currently, he is working as the Director of the Institute of Culture, Discourse & Communication and is a Professor of Language & Communication at Auckland University of Technology.