Allbirds

Allbirds, Inc.
Company typePublic company
NasdaqBIRD (Class A)
IndustryFootwear
Founded2016; 8 years ago (2016)
Founders
HeadquartersSan Francisco, California, US
Number of locations
60 (2023)
Key people
  • Joe Vernachio (CEO)
  • Annie Mitchell (CFO)
  • Kelly Olmstead (CMO)
  • Adrian Nyman (CDO)
RevenueIncrease US$254 million (2023)
Decrease US$−118 million (2023)
Decrease US$−153 million (2023)
Total assetsDecrease US$312 million (2023)
Total equityDecrease US$185 million (2023)
Number of employees
927 (2023)
Websiteallbirds.com
Footnotes / references
[1]

Allbirds, Inc. is a New Zealand and American public benefit company that sells footwear and apparel, co-founded in 2014 by Tim Brown and Joey Zwillinger. The company is headquartered in San Francisco, California. It mostly uses a direct-to-consumer model in conjunction with distribution via select additional stores in addition to select Nordstrom and Dick's Sporting Goods locations.

Allbirds was founded as part of a suite of corporations funded via Kickstarter such as Warby Parker, and has based its corporate identity heavily on its sustainability. Since the 2020s, the company has faced criticism by legal scholars for "greenwashing" after it brought Dwyer v. Allbirds, Inc., a case accusing the company of misleading carbon offsets, to a motion to dismiss. Allbirds went public on November 3, 2021, but began to suffer from poor sales soon after, leading to a reworking of the company's C-suite from 2022 to 2024. On April 8, 2024, the company received a non-compliance notice from the Nasdaq for performing below $1 for over 30 days straight.

In the cultural sphere, the company's shoes are best known for their minimalist designs; association with environmental, social, and governance principles; and Silicon Valley. During the mid-to-late 2010s, the company became a fad among tech workers in major American cities and was worn by individuals such as Barack Obama and Leonardo DiCaprio.

  1. ^ "Allbirds, Inc. 2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. June 6, 2024.