Alli Sports | |
Formerly | Dew Tour |
Company type | Subsidiary LLC |
Industry | Television |
Genre | Sports |
Founded | 2008 |
Key people | Wade Martin (President)[1] |
Services | Event organizer |
Owner | NBC Sports Group |
Parent | NBC Sports Ventures |
Website | allisports |
Alli Sports (legally Alli, Alliance of Action Sports, LLC) is an organizer of extreme sports events that is subsidiary of the NBC Sports Ventures LLC, a unit of NBC Sports Group. The group was formed in 2008 as a joint venture between NBC and MTV Networks, when the latter bought a stake in an extreme sports tour that NBC had been operating, the Dew Tour. While MTV parent Viacom has since sold its share in the venture, it still operates as a part of NBC.