AlphaTauri (fashion brand)

AlphaTauri
Product typeClothing
OwnerAlphaTauri GmbH
Introduced2016 (2016)
MarketsWorldwide
TaglineFits body and mind
Websitealphatauri.com

AlphaTauri is a fashion brand founded in 2016 as a brand extension of Red Bull into the fashion industry.[1] The brand is named after the Alpha Tauri star, and pays tribute to the founding company, Red Bull. Its headquarters are in Salzburg, Austria.

  1. ^ "Get a First Look at the Debut Collection From AlphaTauri, Red Bull's New Fashion Brand". HYPEBEAST. 18 September 2018.