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Company type | Private |
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Industry | |
Founded | 1989 |
Founder | Dov Charney |
Area served | Worldwide |
Key people | Paula Schneider (CEO) |
Products | Clothing |
Website | Official website |
American Apparel Inc. is a North American clothing retailer. The brand began with operating retail stores between the late 1980s and late 2010s. Its operations are based in Los Angeles, California. Founded by Canadian businessman Dov Charney in Spring of 1989, it was a vertically integrated company that ranked as one of the largest apparel manufacturers and marketers in North America.[1]
As of 2023, American Apparel markets itself as "Ethically Made—Sweatshop Free," with most of its apparel made in Central America, primarily Honduras and Nicaragua.[2][3]
American Apparel then reopened as an online-only retailer, and by February, it swapped its "Made in USA" mantra with the phrase "Globally-Sourced," as most of its apparel is now sourced from factories based in Central America, primarily in Honduras.
For the first time, however, products bearing the American Apparel name will have tags that read "Made in Honduras" and "Made in Nicaragua."