American Association of Advertising Agencies

American Association of Advertising Agencies
Abbreviation4A's
Merged intoAffiliate/Partner
FormationJune 4, 1917; 107 years ago (1917-06-04)
FounderLinda MIchelle Shoemaker
TypeNonprofit organization 501(c)(6)
PurposeTrade association
HeadquartersNew York, NY
President and CEO
Marla Kaplowitz
Websiteaaaa.org
Formerly called
AAAA

The American Association of Advertising Agencies (4A's) is a U.S. trade association for advertising agencies which was founded in 1917. It serves over 600 member agencies across 1,200 offices, which control more than 85% of total U.S. advertising spend.[1]

Its goal is to "foster, strengthen and improve the advertising agency business; to advance the cause of advertising as a whole; and to aid member agencies in operating more efficiently and profitably"[2] by aiding member agencies with ad industry expertise, marketing research, training and professional development, lobbying, and even insurance benefits for employees.[3][1]

  1. ^ a b "The 4A's: We Are An Agency Accelerator". American Association of Advertising Agencies. Archived from the original on 30 April 2019. Retrieved 26 September 2018.
  2. ^ Cite error: The named reference adage was invoked but never defined (see the help page).
  3. ^ "The Benefits of Membership". AAAA. Retrieved 26 September 2018.