The organization's goals are diametrically opposed to those pursued by the majority of civil rights organizations.[5][6][7] It describes itself as "a national civil rights organization created to educate the public on the harms of racial and gender preferences."[3] It argues that programs intended to help minorities discriminate against non-miniority people.[8] Ward Connerly describes his work as "fiercely committed to the ideal of a color-blind America."[9]
The organization pays an unusually large amount of money to its executive, at times exceeding half the organization's total revenue. The American Conservative observed that "Connerly cashes in" on affirmative action, making millions of dollars.[2]