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The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States.[1][non-primary source needed]
The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs.[2] The AMA publishes the Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, Journal of Interactive Marketing, and Marketing News. It sponsors the collegiate honor society, Alpha Mu Alpha.
- ^ "History of the American Marketing Association". American Marketing Association. 2010. Archived from the original on February 28, 2014. Retrieved October 10, 2010.
- ^ Boone, Louis E., and David L. Kurtz. Contemporary Marketing. Fort Worth, TX: Dryden Press, 1992. ISBN 978-0-03-054018-9