American Press Institute

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The American Press Institute is an educational non-advocacy 501(c)(3) nonprofit organization affiliated with the News Media Alliance (formerly the Newspaper Association of America). The institute's mission is to encourage the advancement of news media; it conducts research, training, convenes leaders and creates tools for journalism. It describes itself as advancing "an innovative and sustainable news industry by helping publishers understand and engage audiences, grow revenue, improve public-service journalism, and succeed at organizational change."^[1]