American Safety Razor Company

For the company of the same name that was founded in 1901 and renamed as the Gillette Safety Razor Company, see Gillette (brand).
American Safety Razor Company
Company typeSubsidiary
IndustryPersonal care
FoundedJanuary 1906; 118 years ago (1906-01) (as Personna American Safety Razor Company)
HeadquartersVerona, Virginia, U.S.
ProductsRazor, Shave brush
ParentEdgewell Personal Care
WebsitePersonna

American Safety Razor Company is a personal care brand founded in 1906 by a merger of the Gem Cutlery Company and Ever-Ready. It is a principal competitor to Gillette, with which it shared a name from 1901 to 1904, when the latter renamed for its founder, King C. Gillette.[1] It produces a range of personal care, medical and industrial blades with manufacturing operations in the Czech Republic, Germany, Israel, Mexico and the United States.[2]

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  2. ^ Cite error: The named reference personna-pl was invoked but never defined (see the help page).