Americana at Brand

The Americana at Brand
Americana signage
Map
General information
LocationGlendale, California
Address889 Americana Way
Glendale, California 91210
Coordinates34°08′38″N 118°15′23″W / 34.14389°N 118.25639°W / 34.14389; -118.25639
Construction started2006[1]
OpenedMay 2, 2008[2]
CostUS$400 million+[1]
OwnerCaruso Affiliated
Technical details
Floor count4
Design and construction
Architecture firm
DeveloperCaruso Affiliated
Other information
Number of stores82[5]
Number of anchors6
Number of rooms
  • 242 apartments[6]
  • 100 condominiums
Number of restaurants32[5]
Website
americanaatbrand.com

The Americana at Brand is a lifestyle center in Glendale, California. The center features anchor stores Nordstrom, and Barnes & Noble.

The property was built and is owned and operated by Los Angeles businessman Rick J. Caruso and his company Caruso Affiliated. Caruso Affiliated has built and operates many other projects, including The Grove at Farmers Market in Los Angeles. The complex comprises 100 condominiums and 242 luxury apartments.[6]

Aerial view of downtown Glendale's shopping areas (The Americana at Brand and Glendale Galleria)

The Americana project stirred debate in Glendale for four years. Some merchants feared the Grove-style "lifestyle center" would diminish business at the stores along Brand Boulevard and in the Glendale Galleria. Some residents worried about overdevelopment and traffic congestion.[7]

Both The Americana at Brand and The Grove are organized upon the idea of a city center—with a mix of architectural styles, building heights and materials used, as well as vast open spaces at each project's center. Caruso Affiliated often casts its developments in a particular milieu. The architectural style of the Americana reflects the brick factory facades of the industrial era, with its massive elevator shaft with exposed steel beams, while The Grove is reminiscent of 1930s Los Angeles, California. Each of the two intends to appear to be a public space, but is private property and is protected as such. However, the two-acre park in the center of the complex is entirely public property. The private security force that patrols the property prevents anyone from taking photographs with professional equipment without permission. The Americana at Brand allows dogs on the property — except on its grassy area. The only breed restricted is the pit bull. Each store decides whether it allows pets.

The project opened to the public on May 2, 2008.[2]

The Americana at Brand in Glendale
  1. ^ a b "Americana: The Beautiful?". Los Angeles Times. Retrieved January 2, 2017.
  2. ^ a b "'The Grove' Developer Opens New Open-Air Mall In Glendale". MSNBC / KNBC. May 3, 2008. Archived from the original on May 8, 2008.
  3. ^ a b "The Americana At Brand - CREO Industrial Arts". CREO. Retrieved January 2, 2017.
  4. ^ "AMERICANA AT BRAND - RTD LA". Romeo Thorsen Design. Retrieved January 2, 2017.
  5. ^ a b "The Americana at Brand". Archived from the original on January 3, 2017. Retrieved January 2, 2017.
  6. ^ a b "The Americana at Brand Luxury Apartments". apartments.americanaatbrand.com. Retrieved October 6, 2016.
  7. ^ Mia DiMassa, Cara (April 1, 2008). "Glendale set to welcome once-disputed development". Los Angeles Times.