Amory Lovins

Not to be confused with Julie Beth Lovins.

Amory Lovins
Lovins in 2011
Born
Amory Bloch Lovins

(1947-11-13) November 13, 1947 (age 77)[1]
Washington, D.C., U.S.
Occupation(s)Writer, advocate, scientist
Known forAdvocacy of efficient energy use and soft energy paths
AwardsOrder of Merit of the Federal Republic of Germany (Bundesverdienstkreuz)

Amory Bloch Lovins (born November 13, 1947)[2] is an American writer, physicist,[3] and former chairman/chief scientist of the Rocky Mountain Institute.[4] He has written on energy policy and related areas for four decades, and served on the US National Petroleum Council, an oil industry lobbying group, from 2011 to 2018.[4][5]

Lovins has promoted energy efficiency, the use of renewable energy sources, and the generation of energy at or near the site where the energy is actually used. Lovins has also advocated a "negawatt revolution" arguing that utility customers don't want kilowatt-hours of electricity; they want energy services. In the 1990s, his work with Rocky Mountain Institute included the design of an ultra-efficient automobile, the Hypercar. He has provided expert testimony and published 31 books, including Reinventing Fire, Winning the Oil Endgame, Small is Profitable, Brittle Power, and Natural Capitalism.

  1. ^ "Amory Lovins: Energy Analyst and Environmentalist". Mother Earth News. November 1977. Retrieved March 2, 2017.
  2. ^ Cite error: The named reference who was invoked but never defined (see the help page).
  3. ^ "Negawatt hour", (March 1, 2014). The Economist. Retrieved February 16, 2019.
  4. ^ a b "Amory B Lovins' Profile | Stanford Profiles". profiles.stanford.edu. Retrieved February 28, 2022.
  5. ^ Brown, Alleen (May 1, 2015). "I Can't Believe It's Not Lobbying: The National Petroleum Council". The Intercept. Archived from the original on March 5, 2021. Retrieved September 30, 2021.