Amrut (whisky)

Amrut
A bottle of Amrut single-malt whisky
TypeIndian single malt whisky
ManufacturerAmrut Distilleries
Country of origin India
Introduced24 August 2004 (2004-08-24)
Related products
  • MaQ Scotch
  • MaQintosh
  • Prestige
Websitewww.amrutdistilleries.com

Amrut is a brand of Indian single malt whisky, manufactured by Amrut Distilleries. It is the first single malt whisky to be made in India.[1] Amrut (अमृत) or amrit is a Sanskrit word which can be translated as "nectar of the gods",[2][3] "nectar of life",[4] or "drink of the gods".[5] The company translates it as "Elixir of Life".[6] The brand became famous after whisky connoisseur Jim Murray gave it a rating of 82 out of 100 in 2005 and 2010. In 2010 Murray named Amrut Fusion single malt whisky as the third best in the world.[2][7][8] John Hansell, editor of American magazine Whisky Advocate, wrote that "India's Amrut distillery changed the way many think of Indian whisky – that it was, in the past, just cheap Scotch whisky blended with who knows what and sold as Indian whisky. Amrut is making whisky, and it's very good".[9]

Amrut launched their whisky on 24 August 2004 in Glasgow. Amrut single malt whisky is sold in Australia, Belgium, Canada, Denmark, Finland, France, Germany, Italy,[10] Japan, the Netherlands, Singapore, Spain, South Africa, Sweden, Switzerland, Taiwan, the United Kingdom and the United States.[2][7][11]

  1. ^ Ishani Duttagupta (29 April 2012). "How India's first single malt brand Amrut Distilleries cracked luxury market in West". The Economic Times. Archived from the original on 4 August 2013. Retrieved 21 June 2013.
  2. ^ a b c "High Spirits". Outlook. 18 February 2012. Archived from the original on 8 March 2012. Retrieved 21 June 2013.
  3. ^ "Fusion whisky: When Glasgow met Gangtok". Life.nationalpost.com. 16 March 2011. Archived from the original on 24 June 2013. Retrieved 18 July 2013.
  4. ^ "Outlook Business". Amrut Distilleries. Archived from the original on 14 July 2013. Retrieved 18 July 2013.
  5. ^ "Whisky - Scotsman.com". Whisky.scotsman.com. 13 April 2004. Retrieved 18 July 2013.
  6. ^ "Amrut Single Malt". Amrutwhisky.co.uk. Retrieved 18 July 2013.
  7. ^ a b "Now, Amrut Distilleries mulls premium rum". The Financial Express. 6 October 2010. Retrieved 21 June 2013.
  8. ^ "Raising a toast". The Telegraph. Kolkota. 14 March 2010. Archived from the original on 24 June 2013. Retrieved 21 June 2013.
  9. ^ "The malt of India". Business Standard. 18 February 2012. Retrieved 21 June 2013.
  10. ^ "The whiskey diaries". GlobalPost. 26 May 2009. Retrieved 21 June 2013.
  11. ^ "Awards Pour in For Amrut Distilleries". WhiskyIntelligence.com. 30 March 2012. Retrieved 21 June 2013.