Amstrad CPC 464

Amstrad CPC 464
CPC 464 with Joystick
Also known asCPC 464
DeveloperAmstrad
Product familyAmstrad CPC
TypePersonal Computer
Release date11 April 1984 (1984-04-11)[1]
Introductory price£199 (with green monitor), £299 (with colour monitor)
Units sold2 million
Operating systemAMSDOS
CPUZilog Z80 @ 4 MHz
Memory64 KB
DisplayColour or green monochrome monitor
GraphicsMotorola 6845 or compatible with a custom-designed gate array (160×200, 16 colours; 320×200, 4 colours; 640x200, 2 colours)
SoundGeneral Instrument AY-3-8912
Best-selling gameThe Guild of Thieves
RelatedAmstrad CPC
Amstrad CPC 464 on display at the Living Computer Museum, complete with games for public use

The CPC 464 is the first personal home computer built by Amstrad in 1984. It was one of the bestselling and best produced microcomputers, with more than 2 million units sold in Europe.[2] The British home computer boom had already peaked before Amstrad announced the CPC 464 (which stood for Colour Personal Computer) which they then released a mere nine months later.[3]

Amstrad was known for cheap hi-fi products but had not broken into the home computer market until the CPC 464.[1] Their consumer electronic sales were starting to plateau and owner and founder Alan Sugar stated "We needed to move on and find another sector or product to bring us back to profit growth".[4] Work started on the Amstrad home computer in 1983 with engineer Ivor Spital who concluded that Amstrad should enter the home computer market, offering a product that integrated low-cost hardware to be sold at an affordable "impulse-purchase price".[3]

Spital wanted to offer a device that would not commandeer the family TV but instead be an all-in-one computer with its own monitor, thus freeing up the TV and allowing others to play video games at the same time.[3]

Bill Poel, General Manager of Amsoft (Amstrad's software division), said during the launch press release that if the computers were not on the shelves by the end of June, "I will be prepared to sit down and eat one in Trafalgar Square."[5]

  1. ^ a b "Amstrad CPC 464". Retro Gamer. 27 March 2014. Archived from the original on 2 June 2023.
  2. ^ "OLD-COMPUTERS.COM : The Museum". www.old-computers.com. Archived from the original on 25 March 2019. Retrieved 20 July 2016.
  3. ^ a b c Smith, Tony (12 February 2014). "You're NOT fired: The story of Amstrad's amazing CPC 464". The Register. Retrieved 20 July 2016.
  4. ^ Sugar, Alan (2011). What you see is what you get : my autobiography. London: Pan Books. p. 610. ISBN 978-0330520478.
  5. ^ "CPC 464 Launched in a Blaze of Publicity". Amstrad Computer User. 1 (1): 6. 1984.