The Amul girl is an advertising mascot used by the Indian dairy brand Amul. The mascot is a hand-drawn cartoon of a young Indian girl dressed in a polka-dotted frock with blue hair and a half-pony tied up.[1] The Amul girl advertising has often been described as one of the best Indian advertising concepts because of its humour.[2]
- ^ Naqvi, Hena (2007). Journalism And Mass Communication. Upkar Prakashan, 2007. pp. 220 pages 220 pages 220. ISBN 9788174821089. Retrieved Feb 18, 2012.
- ^ "Kerala CM's 'Amul Baby' Dig at Rahul Inspires Amul Ad". AHMEDABAD: Outlook India. Apr 14, 2011. Archived from the original on 27 December 2013. Retrieved 18 February 2012.