Andertons Music Co.

Andertons Music Co.
Company typePrivate
IndustryMusical instrument retail
Founded1964
Founders
  • Harry Anderton
  • Peter Anderton
Headquarters
Guildford, Surrey
,
England
Key people
Lee Anderton
Websitewww.andertons.co.uk

Andertons Music Co. is a family owned partnership that sells musical instruments & professional audio equipment. The store & online operations are based in Guildford, Surrey, England. Its online store is one of the United Kingdom's top 150 e-commerce sites, with sales in excess of $70 million per year. Andertons has won numerous awards within the music industry, including the NAMM Music Dealer of The Year Award. Andertons is the only non-US based music store in the world to ever win this award.[1] Andertons is widely known among guitarists & musicians for video demonstrations by co-owner Lee "The Captain" Anderton, Rob Chapman,[2] and Peter Honoré a.k.a. "Danish Pete"[3] as well as many other familiar faces on YouTube. Lee Anderton is also an investor in multiple musical equipment brands, including Chapman Guitars, Victory Amplification, EastCoast Guitars, Burns Guitars London, Landlord FX, and Ordo.[4][5][6]

  1. ^ "Breakfast of Champions (The 2018 NAMM Show): Lee Anderton, Andertons Music". Namm.org. Archived from the original on 2018-08-29. Retrieved 2018-08-29.
  2. ^ "How Rob Chapman Rallied a YouTube Army to Change Guitar Design FOREVER! - Performer Mag". Performermag.com.
  3. ^ "Danish Pete tells us how it all started, from nylon-string guitars to leaving the Brit Awards with a wheel of cheese". 24 February 2020.
  4. ^ ""It was never my intention to try and mislead anyone": Lee Anderton responds to Victory Amps ownership questions". Guitar.com | All Things Guitar. Retrieved 2023-09-01.
  5. ^ Lee Anderton Responded (Victory Amps), retrieved 2023-09-01
  6. ^ "Instagram". www.instagram.com. Retrieved 2023-09-01.