Aneta Bogdan

Aneta Bogdan is a Romanian branding, corporate identity and marketing consultant. She is co-founder and managing partner of brand and design company Brandient,[1] which operates from Bucharest and Singapore. She is considered a pioneer in the branding discipline in Romania[2][3] and was included in the top 100 "Most Powerful Business Women in Romania" in 2012,[4] as well as in other relevant business publications, such as "Who’s Who in Business Romania 2018",[5] made by Ziarul Financiar.

Bogdan consults leading entrepreneurs and businesses in Eastern Europe and Southeast Asia, including Bitdefender, eMAG, Dedeman, Transavia, Banca Transilvania as well as multinational businesses such as YTL Corporation, Vodafone, ING Bank, Heineken and Renault. She was the advisor for the rebranding of several nation brands, such as sports organisations Romanian Olympic and Sports Committee, Romanian Rugby Federation,[6] media organisations National Romanian Television and Radiocom, and the Romanian national bank CEC Bank, as well as for the creation of the Team Romania brand[7] and the first visual identity for the Romania National Football Team.[8][9]

Bogdan is a Chartered Marketer, a Fellow of The Chartered Institute of Marketing (FCIM) and holds an MBA from the Open University Business School (UK). She is also a trainer and brand speaker,[10] and the author of Branding on the Eastern Front.[11]

  1. ^ "Cea mai mare companie de branding din Romania a avut afaceri de 0,6 mil. euro anul trecut". Wall-Street (in Romanian). 2013-08-13. Retrieved 2018-03-29.
  2. ^ "15 ani de Brandient, compania care s-a ocupat de branduri ca Dedeman, CEC, emag, Banca Transilvania sau Depanero". Paginademedia.ro (in Romanian). Retrieved 2018-03-30.
  3. ^ Barbu, Petre (2010-11-29). "Pledoarie pentru branding". Adevarul. Retrieved 2018-04-03.
  4. ^ Raduta, Ana (2012-05-04). "100 cele mai puternice femei din business – Astăzi: Aneta Bogdan, Brandient". BusinessMagazin. Retrieved 2018-03-30.
  5. ^ "Anuarul Who's Who in Business Romania - 2018". ZF.ro (in Romanian).
  6. ^ ""Stejarii" s-au înnoit! Vezi cum arată noul echipament al naţionalei de rugby". ProSport. 2010-11-04. Retrieved 2018-04-02.
  7. ^ Vit, Armin (2015-06-29). "New Logo and Identity for Romanian Olympic and Sports Committee by Brandient". Under Consideration. Retrieved 2018-03-27.
  8. ^ "FOTO. Echipa națională de fotbal are o nouă identitate vizuală". www.digi24.ro (in Romanian). 2017-11-03. Retrieved 2018-04-02.
  9. ^ Anghel, Iulian (2017-11-03). "FRF a lansat prima identitate de brand din istoria Echipei Naţionale de fotbal. Cum arată noul echipament de joc". Adevarul. Retrieved 2018-04-02.
  10. ^ "TVR | Garantat 100% | Aneta Bogdan | despre "branding pe frontul de est" – Video Dailymotion". Dailymotion. Romanian National Television. 2011-08-10. Retrieved 2018-03-27.
  11. ^ Cite error: The named reference Bogdan 2010 was invoked but never defined (see the help page).