Product type | Food |
---|---|
Owner | Premier Foods |
Country | United Kingdom |
Introduced | 1967 by Bird's |
Markets | United Kingdom |
Previous owners | Kraft Foods[1] |
Website | AngelDelightDesserts.co.uk |
Angel Delight is a powdered dessert mix produced in the United Kingdom. It is designed to be whisked with milk to create a sweet mousse-like dessert.[2]
Angel Delight was released in 1967 by the Bird's company,[3] in a strawberries-and-cream flavour. By the 1970s, Bird's had doubled the market for instant desserts.[2] After a lull in popularity during the 1980s, a revival campaign, featuring Wallace & Gromit, was run in 1999.[2] In 2006 the brand was the best-selling line in the UK instant cold desserts sector.[4] The brand is now owned by Premier Foods.[5] The dessert was named Britain's 'favourite childhood dish' in a 2015 survey by Food Network.[6]