Angel Delight

Angel Delight
Butterscotch and strawberry Angel Delight
Product typeFood
OwnerPremier Foods
CountryUnited Kingdom
Introduced1967 by Bird's
MarketsUnited Kingdom
Previous ownersKraft Foods[1]
WebsiteAngelDelightDesserts.co.uk

Angel Delight is a powdered dessert mix produced in the United Kingdom. It is designed to be whisked with milk to create a sweet mousse-like dessert.[2]

Angel Delight was released in 1967 by the Bird's company,[3] in a strawberries-and-cream flavour. By the 1970s, Bird's had doubled the market for instant desserts.[2] After a lull in popularity during the 1980s, a revival campaign, featuring Wallace & Gromit, was run in 1999.[2] In 2006 the brand was the best-selling line in the UK instant cold desserts sector.[4] The brand is now owned by Premier Foods.[5] The dessert was named Britain's 'favourite childhood dish' in a 2015 survey by Food Network.[6]

  1. ^ Green, Denzil (22 May 2005). "Angel Delight". Cook's Info.
  2. ^ a b c Fletcher, Ian (13 March 2017). "Now you don't even need to mix Angel Delight as product gets ready-to-eat makeover". Daily Mirror. Retrieved 27 June 2017.
  3. ^ "Angel Delight's Story". AngelDelightDesserts.co.uk. Archived from the original on 6 April 2018. Retrieved 12 July 2019.
  4. ^ Barkham, Patrick (12 July 2006). "The power behind Angel Delight". The Guardian. London. Retrieved 25 March 2015.
  5. ^ "Angel Delight". Premier Foods. Archived from the original on 16 October 2018. Retrieved 12 July 2019.
  6. ^ Sayid, Ruki (23 June 2015). "Just desserts! Angel Delight voted nation's favourite childhood dish". Daily Mirror. Retrieved 30 June 2021.