Angelic Pretty

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Angelic Pretty

Angelic Pretty store in Harajuku, Tokyo (2007)
Formerly	Pretty (1979–2001)
Industry	Retail
Founded	1979 in Harajuku, Tokyo, Japan
Founder	Hiroko Honda
Headquarters	Harajuku, Tokyo , Japan
Areas served	Japan United States France China
Key people	Maki (designer) Asuka (designer)
Products	Apparel
Website	angelicpretty.com

Angelic Pretty (formerly Pretty from 1979–2001) is a Japanese apparel brand specializing in lolita fashion. The brand was established as Pretty in 1979 by Hiroko Honda, with its flagship store opened at Laforet in the Harajuku region of Tokyo, Japan, selling apparel from amateur designers. After Honda decided to focus on original apparel, the store was rebranded as Angelic Pretty in 2001.