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| Country | Poland |
|---|---|
| Headquarters | Media Business Centre Warsaw, Poland |
| Programming | |
| Language(s) | Polish English |
| Picture format | 1080i (HDTV) |
| Ownership | |
| Owner | Warner Bros. Discovery EMEA |
| Sister channels | Discovery Channel Discovery Historia Discovery Life Discovery Science DTX Investigation Discovery TLC |
| History | |
| Launched | October 1997 (SD) 9 September 2009 (HD) |
| Closed | 31 January 2015 (SD) |
| Replaced by | Discovery Life (SD version) |
| Links | |
| Website | www |
Animal Planet is a Polish television channel and was launched in Poland in October 1997. From the very beginning the U.S. network broadcast documentaries devoted to animals and wildlife. The broadcast of the channel was created specially for the needs of the Polish market.
In September 2003, the channel updated its logo and got a new slogan - "Wciągnie cię". The change was accompanied by a new schedule and an advertising campaign.[1][2][3]
On 1 October 2008, the channel scrapped the old Animal Planet logo with an elephant and a globe and started using the new logo which had previously been introduced in the United States.[4][5][6]
On 9 September 2009, a second channel based on this brand was launched: Animal Planet HD. The channel's layout was different from the Animal Planet's SD channel, although the channels broadcast similar programs.
In February 2012, Animal Planet became the producer of Animal Planet – Niepojęty świat zwierząt.
- ^ "Animal Planet zmienia wizerunek kanału i rozpoczyna kampanię". Mediamikser.pl. September 18, 2003.
- ^ "Nowy wizerunek Animal Planet". WirtualneMedia.pl. September 18, 2003.
- ^ "Kanał telewizyjny Animal Planet będzie obudowywał swój brand". Mediamikser.pl. October 20, 2003.
- ^ "Zupełnie nowy wizerunek Animal Planet". WirtualneMedia.pl. September 19, 2008.
- ^ "Nowy wizerunek Animal Planet". Discovery Media Polska. September 18, 2008. Archived from the original on August 14, 2011. Retrieved October 2, 2009.
- ^ "Animal Planet zmienia identyfikację wizualną i wzmacnia ramówkę". Mediamikser.pl. September 18, 2008.