Animal spirits (Keynes)

Keynes in 1933

Animal spirits is a term used by John Maynard Keynes in his 1936 book The General Theory of Employment, Interest and Money to describe the instincts, proclivities and emotions that seemingly influence human behavior, which can be measured in terms of consumer confidence.[1]

  1. ^ "Don't Let Your Animal Spirits Influence Your Important Decisions". Investopedia. Retrieved 2021-10-20.