Ann Krcik | |
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Born | 1957 |
Died | February 26, 2018 | (aged 60–61)
Nationality | American |
Occupation(s) | Senior Director, Brand Communication & Outdoor Exploration The North Face |
Known for | Winning Camber Outdoors' Lifetime Achievement Award |
Ann Krcik was a senior director of The North Face and a co-founder of Camber Outdoors[1] (originally known as the Outdoor Industries Women's Coalition[2]), the nonprofit created to push women's equality in the outdoor industry.[3] She began working for The North Face at age 26,[4] but left in 1992 to launch Extreme Connection, the first agency to represent athletes and secure endorsement deals and speaking engagements for them.[5] She returned to the retailer in 2011, where she led global brand communications and outdoor exploration, with a strong focus on protecting public lands.[6] She helped establish and lead The North Face's Explore Fund, which provides $500,000 annually to fund programs that increase outdoor access. Krcik was also elected to the Conservation Alliance board in 2015.[7][8]