Anti-Serb sentiment

Serbien muss sterbien! ("Serbia must die!"), an Austrian caricature, drawn after the assassination of Archduke Franz Ferdinand of Austria in 1914, depicting Serbia as an ape-like terrorist.
Serbiens ende ("Serbia's end"), propaganda postcard commemorating the victory of the Central Powers over Serbia in 1915.

Anti-Serb sentiment or Serbophobia (Serbian: србофобија / srbofobija) is a generally negative view of Serbs as an ethnic group. Historically it has been a basis for the persecution of ethnic Serbs.

A distinctive form of anti-Serb sentiment is anti-Serbian sentiment, which can be defined as a generally negative view of Serbia as a nation-state for Serbs. Another form of anti-Serb sentiment is a generally negative view of Republika Srpska, the Serb-majority entity in Bosnia and Herzegovina.

The best known historical proponent of anti-Serb sentiment was the 19th- and 20th-century Croatian Party of Rights. The most extreme elements of this party became the Ustaše in the Kingdom of Yugoslavia, a Croatian fascist organization that came to power during World War II and instituted racial laws that specifically targeted Serbs, Jews, Roma and dissidents. This culminated in the genocide of Serbs and members of other minority groups that lived in the Independent State of Croatia.