Apophasis (/əˈpɒfəsɪs/; from Ancient Greek ἀπόφασις (apóphasis), from ἀπόφημι (apóphemi) 'to say no')[1][2] is a rhetorical device wherein the speaker or writer brings up a subject by either denying it, or denying that it should be brought up.[3] Accordingly, it can be seen as a rhetorical relative of irony.
The device is also called paralipsis (παράλειψις) – also spelled paraleipsis or paralepsis – or occupatio or occultatio,[4][5][6][7][8] and known also as praeteritio, preterition, or parasiopesis (παρασιώπησις).