AppLovin

AppLovin Corporation
Company type	Public
Traded as	Nasdaq: APP (Class A); Russell 1000 component;
Industry	Mobile technology
Founded	2012; 12 years ago
Founders	Adam Foroughi; Andrew Karam; John Krystynak;
Headquarters	Stanford Research Park, Palo Alto, California, U.S.
Area served	Worldwide
Key people	Adam Foroughi (CEO)
Revenue	US$3.28 billion (2023)
Operating income	US$648 million (2023)
Net income	US$357 million (2023)
Total assets	US$5.36 billion (2023)
Total equity	US$1.26 billion (2023)
Number of employees	1,745 (2023)
Subsidiaries	MoPub
Website	applovin.com
	Footnotes / references;

AppLovin Corporation is an American mobile technology company headquartered in Palo Alto, California.^[3] Founded in 2012, it operated in stealth mode until 2014.^[4] AppLovin enables developers of all sizes to market, monetize, analyze and publish their apps through its mobile advertising, marketing, and analytics platforms MAX, AppDiscovery, and SparkLabs. AppLovin operates Lion Studios, which works with game developers to promote and publish their mobile games. AppLovin also has large investments in various mobile game publishers. In 2020, 49% of AppLovin's revenue came from businesses using its software and 51% from consumers making in-app purchases.^[5]

^ "AppLovin Corp. 2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. 26 February 2024. Retrieved 26 February 2024.
^ "AppLovin on Forbes America's Most Promising Companies List". Forbes. Archived from the original on 11 September 2019. Retrieved 26 September 2016.
^ Schubarth, Cromwell (26 September 2016). "Fast Growing Silicon Valley Ad Tech Startup Sells At 'Unicorn' Valuation". Silicon Valley Business Journal. Archived from the original on 12 September 2017. Retrieved 16 October 2016.
^ Kim, Eugene (12 March 2015). "One Simple Rule Got This Startup to $200 Million in Annual Revenue in Less Than Three Years". Business Insider. Archived from the original on 20 April 2020. Retrieved 16 October 2016.
^ "AppLovin joins parade of video game companies headed for public market after 2020 sales hit $1.45 billion". CNBC. April 15, 2021. Archived from the original on April 21, 2021. Retrieved April 15, 2021.

[10K-1] "AppLovin Corp. 2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. 26 February 2024. Retrieved 26 February 2024.

[2] "AppLovin on Forbes America's Most Promising Companies List". Forbes. Archived from the original on 11 September 2019. Retrieved 26 September 2016.

[svbj-3] Schubarth, Cromwell (26 September 2016). "Fast Growing Silicon Valley Ad Tech Startup Sells At 'Unicorn' Valuation". Silicon Valley Business Journal. Archived from the original on 12 September 2017. Retrieved 16 October 2016.

[4] Kim, Eugene (12 March 2015). "One Simple Rule Got This Startup to $200 Million in Annual Revenue in Less Than Three Years". Business Insider. Archived from the original on 20 April 2020. Retrieved 16 October 2016.

[5] "AppLovin joins parade of video game companies headed for public market after 2020 sales hit $1.45 billion". CNBC. April 15, 2021. Archived from the original on April 21, 2021. Retrieved April 15, 2021.

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