Apple Corps

Apple Corps Limited

Apple Corps' logo, featuring a Granny Smith apple
Company type	Private
Industry	Entertainment Mass media
Founded	2 April 1968; 56 years ago (1968-04-02)
Founder	The Beatles
Headquarters	London, United Kingdom
Area served	Worldwide
Key people	Jeff Jones (CEO)
Revenue	£18.6 million (2019)
Operating income	£5.5 million (2019)
Net income	£4.4 million (2019)
Owner	The Beatles (Paul McCartney, Ringo Starr, estates of John Lennon and George Harrison)
Subsidiaries	List of Apple Corps Subsidiaries
Website	applecorps.com

Apple Corps Limited is a multi-armed multimedia corporation founded in London in January 1968 by the members of The Beatles to replace their earlier company (Beatles Ltd.) and to form a conglomerate. The name is a pun for its pronunciation "apple core".^[1] Its chief division is Apple Records, which was launched in the same year. Other divisions included Apple Electronics, Apple Films, Apple Publishing and Apple Retail, whose most notable venture was the short-lived Apple Boutique, on the corner of Baker Street and Paddington Street in central London. Apple's headquarters in the late 1960s was at the upper floors of 94 Baker Street, after that at 95 Wigmore Street, and subsequently at 3 Savile Row. The last of these addresses was also known as the Apple Building, which was home to the Apple studio.

From 1970 to 2007, Apple's chief executive was former Beatles road manager Neil Aspinall, although he did not officially bear that title until Allen Klein had left the company. The current CEO is Jeff Jones. In 2010, Apple Corps ranked number two on the Fast Company magazine's list of the world's most innovative companies in the music industry, thanks to the release of The Beatles: Rock Band video game and the remastering of the Beatles' catalogue.^[2]