Apple Industrial Design Group

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages) This article contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. (November 2016) (Learn how and when to remove this message) This article's lead section may be too short to adequately summarize the key points. Please consider expanding the lead to provide an accessible overview of all important aspects of the article. (October 2012) This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Apple Industrial Design Group" – news · newspapers · books · scholar · JSTOR (October 2012) (Learn how and when to remove this message) (Learn how and when to remove this message)

The Apple Industrial Design Group is the industrial design department within Apple Inc., responsible for creating the physical appearance of all Apple products. The group was established so that Apple could design more in-house products , rather than relying on external design firms. Steve Jobs wanted to be a part of the design process which was not a very practical thing to do when utilizing external design agencies. Having an in-house design group allowed for changes to be made more efficiently, all while making it easier to maintain the secrecy of upcoming projects.