Apple Interactive Television Box

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Prototype
Developer	Apple Inc.
Product family	Macintosh Quadra 605 or LC 475
Type	Set top box prototype
Lifespan	Early 1990s
Discontinued	1995 (1995)
Operating system	System 7.1
Storage	ROM
Input	Remote control
Platform	Macintosh
Marketing target	Consumer, enterprise, and hospitality
Predecessor	Macintosh TV
Successor	Pippin Apple TV

The Apple Interactive Television Box (AITB) was a television set-top box developed by Apple Computer (now Apple Inc.) in partnership with a number of global telecommunications firms, including British Telecom and Belgacom. Prototypes of the unit were deployed at large test markets in parts of the United States and Europe in 1994 and 1995, but the product was canceled shortly thereafter, and was never mass-produced or marketed.^[1]