Apple Media Tool

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The Apple Media Tool was a multimedia authoring tool and associated programming environment sold by Apple in the late 1990s. It was primarily aimed at producing multimedia presentations for distribution on CD-ROM and was aimed at graphic designers who did not have programming experience. It featured an advanced user interface with an object-oriented user model that made production of rich and complex presentations easy.^[1] Its competitors were Macromedia Director, Quark Immedia, mTropolis, and Kaleida Labs ScriptX.