Apple Music Up Next

Apple Music Up Next
Promotional titlecard for Apple Music: Up Next
GenreReality
Based onITunes New Artist Spotlight
Directed byTaylor Cohen[1]
Presented by
Country of originUnited States
Original languageEnglish
Production
ProducerTara Razavi[2]
Original release
NetworkApple Music (2017–present)
ReleaseAugust 17, 2017 (2017-08-17)[3]
Infobox instructions (only shown in preview)

Apple Music: Up Next is a monthly program published by Apple Music aimed at identifying, showcasing and elevating rising star talent. Each month, Apple Music's editorial team selects an artist to promote in order to raise global awareness of the artist and further to grow the artist's audience.[4][5][6] In August 2017, Apple Music premiered a monthly mini-documentary series chronicling the artists' journey, inspiration and influences. Each season of the Apple Music-exclusive ends with interviews and live performances called Up Next Sessions.[7] Each selected artist will receive a performance slot on either The Late Late Show with James Corden,[5] or Jimmy Kimmel Live!,[8] in addition to an Apple Music-exclusive extended play of their Up Next live performances.[9] Artists who have previously been given the title are Billie Eilish,[10] Khalid,[11] Jessie Reyez,[12] Bad Bunny,[13] Sigrid,[14] Clairo,[15] and Daniel Caesar.[16]

The platform also succeeds and is closely related to iTunes New Artist Spotlight which was active during the mid 2010s. Apple Music introduced an equivalent of the program for Sub-Saharan Africa titled "New Artist Spotlight" in 2019.[17]

  1. ^ "Honor Society Signs Director Taylor Cohen". Little Black Book. January 21, 2020. Retrieved April 9, 2020.
  2. ^ Robinson, Cheryl (December 12, 2018). "How This Award-Winning Producer Transforms Ideas Into Engaging Creative Content". Forbes. Retrieved April 9, 2020.
  3. ^ "Up Next: 6LACK". Apple Music. Retrieved April 9, 2020.
  4. ^ Gensler, Andy (April 20, 2017). "Apple Music Launches 'Up Next' Developing ArtistProgram With 6lack". Billboard. Retrieved April 8, 2020.
  5. ^ a b Hanley, James (April 21, 2017). "Apple Music launches Up Next programme to showcase new talent". Music Week. Retrieved April 8, 2020.
  6. ^ Seppala, Timothy J. (April 20, 2017). "'Up Next' is an Apple Music series highlighting new artists". Engadget. Retrieved April 8, 2020.
  7. ^ Seppala, Timothy J. (April 20, 2017). "'Up Next' is an Apple Music series highlighting new artists". Engadget. Oath Inc. Retrieved November 8, 2017.
  8. ^ "Apple Music, 'Jimmy Kimmel Live!' Partner for Emerging Artist Program (EXCLUSIVE)". Variety. October 1, 2018. Retrieved April 9, 2020.
  9. ^ Maicki, Salvatore (September 4, 2019). "Apple Music releases Up Next Live EP series". The FADER. Retrieved April 9, 2020.
  10. ^ Stubblebine, Allison (September 20, 2017). "Billie Eilish Is Apple's New Up Next Artist: Exclusive". Billboard. Retrieved April 8, 2020.
  11. ^ Platon, Adelle (June 20, 2017). "Apple Music Names Khalid as 'Up Next' Artist". Billboard. Retrieved April 8, 2020.
  12. ^ Hanley, James (November 12, 2019). "Jessie Reyez named as Apple Music's latest Up Next artist". Music Week. Retrieved April 8, 2020.
  13. ^ Peters, Jo (February 28, 2020). "Bad Bunny Named Apple Music's Latest Up Next Artist • WithGuitars". WithGuitars. Retrieved April 8, 2020.
  14. ^ Marsh, Ariana (June 17, 2017). "Apple Music Up Next Artist Sigrid Takes on a Songwriting Challenge". Teen Vogue. Retrieved April 8, 2020.
  15. ^ "Clairo Named Apple Music's 'Up Next' Artist". Billboard. August 21, 2019. Retrieved April 8, 2020.
  16. ^ Barbosa, Greg (August 16, 2017). "Apple Music announces Daniel Caesar as latest Up Next artist". 9to5Mac. Retrieved April 8, 2020.
  17. ^ Broide, El (October 7, 2019). "Apple Music Shines Its New Music Spotlight On Ami Faku This Month". People Magazine. Retrieved May 22, 2020.[permanent dead link]